> Things are at least a little better now, in that at least the DTC companies have a clear set of options that get sold at reasonably clear price points. Altho

> Things are at least a little better now, in that at least the DTC companies have a clear set of options that get sold at reasonably clear price points. Although I agree with your statement, no one tried to solve the actual problem with purchasing a mattress: finding a mattress that fits you well. The process changed from trying many mattresses in a uselessly-short[1] in-store test (with almost no information about what you're buying), to buying a "One size fits most" item for a product where that doesn't actually exist[1] – and without even trying it. [1]: From "Choosing the Best Mattress: An Experiment in Testing Whether Individuals Choose a Bed That Leads to Improved Sleep," https://www.rti.org/sites/default/files/resources/rr-0016-1108-hogan.pdf https://www.rti.org/sites/default/files/resources/rr-0016-11... : "The mattress that individuals chose as optimal before the randomized, controlled phase of the study did not predict either the actigraphically determined best mattress or the best mattress as determined by reported sleep quality." Lots more in the paper.