Warby really does have a good deal compared to other glasses options (IMO this wasn't true until they developed bricks and mortar stores to fit the glasses prop

Warby really does have a good deal compared to other glasses options (IMO this wasn't true until they developed bricks and mortar stores to fit the glasses properly). If the only thing a new company is selling is that it's not your parents' brand, then failure seems like a matter of if, not when. Generational advertising can't beat a better, more efficient, or lower cost product.