What do you mean? Is it that digital advertising, as an industry, makes a large amount of money from these DTC startups, and the implosion of these startups wil

What do you mean? Is it that digital advertising, as an industry, makes a large amount of money from these DTC startups, and the implosion of these startups will mark a dramatic drop in said advertising revenue? Just clarifying. And that does seem like a real possibility, I'm inclined to agree. I did not realize what "DTC" was until I read this article, and it's pretty much every single ad I see if I install Instagram on my phone and scroll through it. Dozens of brands that I've never heard of selling sustainable shoes, protein cereal, etc. Just a bunch of weird, esoteric, lifestyle products that you can't find at a normal store.