3 ms·

Canary in the coal mine for digital advertising.

• isoskeles 7y ago
  What do you mean? Is it that digital advertising, as an industry, makes a large amount of money from these DTC startups, and the implosion of these startups will mark a dramatic drop in said advertising revenue? Just clarifying. And that does seem like a real possibility, I'm inclined to agree. I did not realize what "DTC" was until I read this article, and it's pretty much every single ad I see if I install Instagram on my phone and scroll through it. Dozens of brands that I've never heard of selling sustainable shoes, protein cereal, etc. Just a bunch of weird, esoteric, lifestyle products that you can't find at a normal store.
  • hogFeast 7y ago
    Yes. DTC takes in money, digital advertising prices rise, DTC go out of business, digital advertising prices fall. Obviously, there are other factors but these DTC brands provide a very blunt perspective on whether digital advertising is effective (most of these companies don't manufacture, they are just advertisers).