Same revolt happened with users, including executives. There was tons of pressure to stay with Blackberry (it WAS the monopoly incumbent - almost every major I

Same revolt happened with users, including executives. There was tons of pressure to stay with Blackberry (it WAS the monopoly incumbent - almost every major IT department had invested in it - telcos loved it for the $$$). Seriously - someone like Obama or Trump would be told they could only use a blackberry because it was more "secure" supposedly. Users told the same thing. From top to bottom after folks got to try out the iphone from apple (no telco lock in at start at all - I bought the iphone 1 full price in cash when sold) just would not go back to blackberry. It actually worked out for a while. people carried two phones. The blackberry required by their work and an iphone. The crazy thing is blackberry just kept on falling behind in huge leaps backwards. It was nuts. Apple's execution was really pretty good given the ramp they had.