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You're getting demographics data out of customer research around features? That doesn't sound right, could you describe your research methodology a bit more?
by petervandijck 16y ago
You're getting demographics data out of customer research around features? That doesn't sound right, could you describe your research methodology a bit more?
- Rhodee 16y agoLet me be a bit clearer. We created a survey asking people questions related to our concept and deployed it using ask your target market (AYTM). We reached a nationwide sample slightly above 100 people ranging from 18 to 55. 75% of respondents identified as female.
- petervandijck 16y agoSo from this you then concluded that your target market was largely female? That seems like a mistake. It just means that the respondents of the service you used tend to be female.