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The big reason a lot of stores do this is so that, if you pay cash (highly likely if item is $0.99), the cashier will have to give you the one penny of change.

The big reason a lot of stores do this is so that, if you pay cash (highly likely if item is $0.99), the cashier will have to give you the one penny of change. This means he has to open the register and thus the transaction is logged. If he price is $1, you hand him the dollar and walk away, he pockets it. Basically it's a simple tool to have the customers police the employees. Most theft in retail is employees.

amalcon 16y ago
That can't be the main reason in jurisdictions with sales tax.
- qq66 16y ago
  Many of the things that are 99 cents are untaxed food items.
- freyfogle 16y ago
  Work in retail. Most of the things going on are - brand A versus brand B - retailer versus brands - retailer versus employees the customers are just minor players in this game