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Strategies work only to the extent of their execution
- notlukesky 7y agoSaaS companies can and will try multiple growth methods till they find what sticks for their particular niche. It only is called execution when it succeeds. Todays success playbook may result in tomorrows graveyard. Execution can also be accelerated with the right type of advisors and investors. Not every startup will have that luxury. The composition and experience and network of the team can be a big plus especially in Enterprise SaaS where there can be long sales cycles. Execution can include: Strategic investors Strategic advisors Mindshare PR Technology partnerships Technology alliances Channel partnerships Sales acumen Marketing acumen Developer evangelism Free trials Freemium model SEO SEM Leveraging social media Leveraging podcasts Referral program Affiliate program And so many more variables... including fund raising prowess that can be used to minimize the competition.