> We need to make it cool to work in a semiconductor company. I'm not sure I agree. If by 'cool' you mean along the lines of receiving respect and admiration f

> We need to make it cool to work in a semiconductor company. I'm not sure I agree. If by 'cool' you mean along the lines of receiving respect and admiration from others because, while they don't really understand the actual specifics of what you do, they have a general idea and it's celebrated widely, then I don't think we want that happening in semi space. It looks to me that it's happened already in software development, and I don't think the end result of that is net-positive. I think that when people are passionate about what they do, and do it because they're passionate about it, the end results tend to be better than if they're doing it because other people will give them recognition. I'm not saying this is something that happens all the time, and you can argue that I'm being elitest, snobby, or annoyed that the 'cool kids' have come into my playground and are playing with my toys, all of which would be valid positions to take. I do think that with all communities, they're very different when they have smaller appeal to when they have wider appeal. Niche communities are not without their problems (and the toxicity that can happen in them cannot be understated), but I personally prefer them, and believe the output is generally of a higher quality, than communities with wider appeal.