5 ms·

thanks for this interesting read. the sceptic in me is not convinced of the Starbucks correlation with studies, is this a well known fact?

• michalu 7y ago
  No it's not an established fact at all as far as I know - but it's in interesting suggestion for a study (I happen to be data-scientist). My point here was that the coffee became a huge business sometime at the end of the 90 and big corporations were built on the back of it, not only Starbucks ... this wasn't so before 90s ... it was in the early 2000s that numerous positive studies started to pop out and the perception started to shift ... for example, in the early 2000 the central Europe market was suddenly dominated by German instant coffee brands and I remember reading an article citing a study that states that coffee is healthy but only instant one, the ground roasted causes cancer because of the roasting. This is just my observation. But I would also like to add that today everyone demands a "study" to prove a point and it seems to me that it has effect of people delegating their own observational skills and logic to 3-rd party, often untrustworthy and often merely journalist articles citing a study. You need to employ both observation and studies that you examined for trustworthiness.