I think confirmation bias has a lot to do with it. Some people stress that they have invested in the "right" product. They need to feel justified in their choi

I think confirmation bias has a lot to do with it. Some people stress that they have invested in the "right" product. They need to feel justified in their choice and it drives these crazy positions on CPU/GPU/Motherboard vendor. I'm just glad we still have multiple viable vendors to choose from.