The apps that have been the worst about sharing my private data or telemetry seem to be the same ones that are ad-supported. Apple’s App Store generally doesn’t

The apps that have been the worst about sharing my private data or telemetry seem to be the same ones that are ad-supported. Apple’s App Store generally doesn’t make money if an app is paid for by ads. Where Apple traditionally gets profit is in selling more devices, and they do that through controlling apps on the platform. Alternative approaches could be just as successful. But their approach does differentiate them from other market leaders, while equally (as here) allowing them to play catch-up and advertise themselves alongside Google, Facebook, and other logins. Apple does marketing, it’s true, but they also try to back up their security and privacy work with white papers: https://www.apple.com/privacy/features/ https://www.apple.com/privacy/features/