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I’ve seen it said before that Apple is pro-privacy because it suits them from a marketing standpoint. They tried being an anti-privacy ad provider with iAds and
by untog 7y ago
I’ve seen it said before that Apple is pro-privacy because it suits them from a marketing standpoint. They tried being an anti-privacy ad provider with iAds and failed at it, so this pivot helps them.
A cynical read on the situation but it’s as valid as any.
- pwinnski 7y agoThe timeline doesn't work for that read. They were pushing their privacy credentials before launching iAds, and iAds failed as many predicted precisely because they wouldn't compromise their privacy stance.
- kitsunesoba 7y agoYep, Apple had trouble selling spots on iAd because the program had only very coarse targeting and shared almost no viewer info with advertisers. Apple wanted iAds to function more like newspaper ads than web ads.