What people don't seem to realize is that Apple was actually pushing the envelope on privacy before they realized they could lean into it as an advantage. They

What people don't seem to realize is that Apple was actually pushing the envelope on privacy before they realized they could lean into it as an advantage. They released per-app access controls in iOS 6[1] (which was huge!) in 2012 and didn't bother to mention it in their marketing[2]. The reviews of the update don't mention it either[3]. The same feature landed in Android 6.0 three years later. [1] https://www.cultofmac.com/173128/new-ios-6-privacy-settings-limit-access-to-photos-contact-calendars-and-more/ https://www.cultofmac.com/173128/new-ios-6-privacy-settings-... [2] https://web.archive.org/web/20120615175407/http://www.apple.com/ios/ios6 https://web.archive.org/web/20120615175407/http://www.apple.... [3] https://www.theverge.com/2012/9/21/3363060/ios-6-review https://www.theverge.com/2012/9/21/3363060/ios-6-review