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At least in major cities, Starbucks is being supplanted by higher end coffee houses. Giant jugs of frozen sugar-coffee aren't really the trend anymore, but arti
by standardUser 7y ago
At least in major cities, Starbucks is being supplanted by higher end coffee houses. Giant jugs of frozen sugar-coffee aren't really the trend anymore, but artisan coffee is still flying high.
- zelly 7y agoI think of Starbucks as a cultural institution with coffee as its delivery mechanism. The Starbucks brand itself caused a lot of people to drink coffee (in whatever watered-down form) who weren't otherwise coffee drinkers before. It's a lot like how the Apple brand and the iPod made music a bigger part of people's lives where previously the headphone and cassette player combo was typically reserved for the gym. I think Starbucks could have sold tea (or if they started today, cannabis) and still enjoyed the same success. The frozen jugs of coffee-flavored whipped cream aren't the trend anymore because Starbucks isn't.