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I think this is a problem with scale. Starbucks has to make sure all of their coffee in all of their stores tastes the same. That's a lot easier to do with a

by tim58 7y ago

I think this is a problem with scale. Starbucks has to make sure all of their coffee in all of their stores tastes the same. That's a lot easier to do with a locally owned coffee shop than it is with an international chain.

jcadam 7y ago
There's probably a lot of truth to this. I've heard that they have to source their beans from many different suppliers and resort to over-roasting to ensure a more consistent (albeit, burnt) flavor. Most of the smaller shops source their beans from local roasters, or even do the roasting themselves.