This is absolutely huge. Having gone through the suffering of getting a merchant account recently, the amount of subterfuge, hidden fees, etc in the industry is

This is absolutely huge. Having gone through the suffering of getting a merchant account recently, the amount of subterfuge, hidden fees, etc in the industry is staggering. If Square acts as a gateway and merchant account with a flat, easy fee at pricing comparable to PayPal, they could make a big impact in the industry.