It's just a duplicate of Instagram stories, which itself was a duplicate of Snapchat. Why is the interface that way? Because that's how Snapchat did it. The b

It's just a duplicate of Instagram stories, which itself was a duplicate of Snapchat. Why is the interface that way? Because that's how Snapchat did it. The basic idea is that thebcontent that is ephemeral, which lowers mental barriers to adding content. Consumers have grown weary of how standard posts on Facebook or Twitter are available eyernally for stalkers, employers, and random people to see unless you delete it explicitly. "Stories" disappear after a day. As noted there's no reason that they had to do this exactly the same way as Snapchat. It could have any kind of interface such as a typical photo album, but part of the plan was copying Snapchat because they were popular and wouldn't sell out to Facebook. It's been very successful for Instagram and I assume they just wanted to extend the format to Facebook members who do not use Instagram.