Excerpt(s): "When I reflect on the failures, the root cause inevitably stems from misconceptions around the nature of product-market fit. Founders are blindly

Excerpt(s): "When I reflect on the failures, the root cause inevitably stems from misconceptions around the nature of product-market fit. Founders are blindly searching for growth because they see that as the proof of product-market fit when in fact they should be focused on insight and customer development first as that is more likely where product market fit will be found." [...] Lyft’s cumulative delight overcame a customer’s investment within the customer’s first ride: o A rider was first delighted when expecting a long lag time after ordering the car… then realizing it will arrive in only 3 minutes! o The second delight was fist-bumping the driver — it felt like a friend coming to pick you up. o The third delight was the interior of the car — it’s not a grungy, smelly cab, but a normal car your friend might own. o The fourth delight was the ambiance (music, water) and chatting with the friendly driver. o The fifth delight was the price, much less expensive than a cab ride. A week into the Lyft launch, one of our associates ran into my office with his eyes wide, shouting, “You have NO idea what you have on your hands. I’ve taken 6 Lyfts this week alone and it’s a GAME CHANGER!” Delight is seeing your customer’s pupils dilate because they’re so ecstatic about your 10x change."