3 ms·
This is because of the vastly different amounts of work involved on either end. Knowing you browsed a product is as simple as firing a tracking image on the pr
by manigandham 7y ago
This is because of the vastly different amounts of work involved on either end.
Knowing you browsed a product is as simple as firing a tracking image on the product page from the adtech platform. Knowing you actually bought it means having a connection from the ecommerce system back to your email then back to the id that used used in the adtech and then setup as an exclusion filter in all of the campaigns.
It's also usually not worth it since conversions are low and ads are cheap so better to keep advertising and get net new sales then worry about the people who already bought seeing the same ad.
- code_duck 7y agoit would be good for them to work that out because showing me the same ads for lawn mowers for months straight is a waste of their advertising space and their clients' dollars. I also do things like look up something on Google for someone else, then see ads about it for months. While I understand the simple way of this technology works, they might want to rethink the idea that I need to see ads endlessly for everything I did one search for.
- manigandham 7y agoI explained it's not worth it in the last sentence. It's year of work and millions in cost, and now regulation prevents tying PII from your purchase to the anonymous IDs used in adtech. You're going to get new ads anyway, retargeting campaigns rarely last beyond a few weeks from the last product page visit.