I don't think it's as black and white as that. If demand exceeds supply, you have to have some means of making them match. But it doesn't have to be price. You

I don't think it's as black and white as that. If demand exceeds supply, you have to have some means of making them match. But it doesn't have to be price. You just have to accept that it will be something and not pretend there is no issue. In WWII, people got through it with rationing.