Do you have a source on that? Really what is happening here is that companies that advertise on Facebook push conversions to Facebook to “close the loop”. Unl

Do you have a source on that? Really what is happening here is that companies that advertise on Facebook push conversions to Facebook to “close the loop”. Unless a company is advertising a service on Facebook, there is nothing to push to them for this purpose. Are there Yelp and OpenTable ads on Facebook targeting users booking reservations? Have you pulled your results and see those?