3 ms·
the fact there is no "household" or "user targeting" to be found in this comment thread with currently 265 comments tell me there are only clueless pundits. e
by gcbpp 7y ago
the fact there is no "household" or "user targeting" to be found in this comment thread with currently 265 comments tell me there are only clueless pundits.
every single advertising company already sell advertisements by "household" where they clump together all accounts assumed to be from one user and their family/roommates, effectively going back to aggregate IP targeting, but not saying its using IPs because that tarnish things with GDPR et al.
also, even if not using household, they sell by "people targeting" vs the old "device targeting", which again breaks all account separation people here assume.
I strongly suggest people minimally interested in privacy or advertising to create an account with any advertising network, or at the very least look up youtube videos on how marketers create and target campaigns.