The way I see it, 30% is not "pretty reasonable". It might be reasonable, it might be a great deal, or it might be a deal killer. It's not much different than

The way I see it, 30% is not "pretty reasonable". It might be reasonable, it might be a great deal, or it might be a deal killer. It's not much different than if Google were to decide that all AdWords clicks are now $3. The thing is that nobody cared when it was a one time fee for their $1.99 app. When Apple starts talking about subscriptions that may cost 10's or 100's of times that each month, Apple starts to look like their overreaching - and it could be damaging to long term adoption of the platform. One might even hypothesize that these ham fisted policies are defining the very nature of the offerings in the app store - it explains the preference for fart apps over sophisticated (expensive) products. Apple is just coming off as if they didn't think this through.