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From your perspective, yes they are definitely lying. From their perspective they've implemented a pro-privacy feature and advertise it and their company as doi

• JohnFen 7y ago
  > From their perspective they've implemented a pro-privacy feature and advertise it and their company as doing so. If that were the specific claim they made, I wouldn't call them lying. But I was talking about Liveramp specifically, and they're making claims well beyond that -- they're claiming that they're actually defenders of privacy. That's a straight-up lie. I keep a close eye on the adtech/martech world ("know your enemy"), and it's clear that on the whole they've managed to reframe the issue in their own minds in a way that is favorable to them (mostly by doing what Facebook is doing: considering themselves as "pro-privacy" by defending the data they collect against outside attackers and abuse rather than considering their own collection and data use). I don't think they're lying when they do this, I think they've managed to delude themselves in the way that salespeople often do: by convincing themselves that the lie is actually true. It's not lying, after all, if you believe it. But Liveramp has elevated this to a level that I believe is intentionally deceptive.