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We don’t use fingerprinting besides cookies and don’t rely on third party identity graphs; we have over a decade of experience doing B2B and understand what wor
by DevKoala 7y ago
We don’t use fingerprinting besides cookies and don’t rely on third party identity graphs; we have over a decade of experience doing B2B and understand what works. Also, anticipating the death of the cookie, we are moving towards contextual technologies over individual identifiers.
Understanding a company’s buying intent is a whole different ball game, takes a lot of data that doesn’t belong to any single individual. It is intrusive to individuals because we infer your employer, but we don’t care about anything else; we operate at a macro level and that keeps us ahead.
- chaps 7y agoYou infer peoples employer using what methods? I genuinely don't understand why you'd think that's an acceptable thing to do.
- DevKoala 7y agoWe don’t collect PII, emails, scrap profiles, etc. We are not in a situation in which someone could perform a few joins and know who was reading what, that’s not how we designed it. If anything, we use a lot of financial and CRM data.
- Nextgrid 7y agoWhat constitutes financial and CRM data, how is it obtained and how is it tied to a user just browsing and running the JavaScript of one of your ads? (Not looking for any special techniques or trade secrets, just trying to understand where the data comes from and how is it tied to a pseudonymous browser fingerprint so I can make an opinion on whether I think it’s ethical and how can I defend against it.)
- DevKoala 7y agoThe CRM data comes from the advertising party. I answered above around the financial data, nothing related to individuals.
- chaps 7y agoEr... maybe you're not being clear in what you do, but when I think of "financial data", I think of information that the general public would prefer nobody outside of their bank would have access to. Am I missing something? I swear I'm not trying to be overly confrontational, but... what you're saying makes me think that you're just a bad guy who uses naive mental gymnastics to rationalize their dystopic contributions to the world. Please prove me wrong. I want to give you the benefit of the doubt, but... you're not making it easy.
- DevKoala 7y agoThink industry financial firmo graphics type data. Not your CC transactions. Also, I am not a moral compass. I have just done enough to feel proud of what I do while still making bank.
- chaps 7y agoI have no idea what that means. Edit: If you're not a moral compass (ie, you haven't put any thought about whether you're actively causing harm in the world), then you should at least try to say that on the onset.