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Why are all these companies giving data to FB? What are they getting in return? I've looked at this page and they don't mention benefits to businesses at all.
by Jerry2 7y ago
Why are all these companies giving data to FB? What are they getting in return? I've looked at this page and they don't mention benefits to businesses at all.
- orhanhh 7y agoI assume they are able to target these users with advertisements (by paying Facebook money..)
- notatoad 7y ago>"see your results in Events Manager and Facebook ads reporting." businesses want to see if their ads are working. by uploading their visitor records, they can get reports of how many people who saw their ads visited the restaurant.
- rhizome 7y agoBetter placement in search and greater reach with posts, I'm sure. That's pretty much all FB can use to trade without displaying a currency sign anywhere.
- nsx147 7y agoFB has an analytics platform that businesses can use - like a mixpanel/amplitude/google analytics. https://analytics.facebook.com https://analytics.facebook.com
- dillondoyle 7y agowell the PII is hashed so FB wouldnt gain any contact info they didnt already have. But it's definitely still valuable to know purchase/behavior