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If I delete my account I stop using it, hence I stop giving tracking data to them and their partners. Why do you think that cutting that heartbeat signal, even
by DevKoala 7y ago
If I delete my account I stop using it, hence I stop giving tracking data to them and their partners.
Why do you think that cutting that heartbeat signal, even a single login once a month, has no impact? Over time all of the relationships weaken in the data graph. Think of it as bad credit history. After a while, they only use the last set of info; using stale information biases the models and is just expensive.
Also deleting profiles excludes them from tons of data model recalculations since they cannot deliver impressions, it is a waste. Sorry I thought that was clear.
- soared 7y agoMy point was that they don't actually delete your account and so don't lose any data with the exception of your on-facebook behavior. I would assume that your profile still exists and is treated the exact same way as before you deleted it, just with a flag that it was "deleted". So they still can tie back impressions to your account in the exact same way.
- DevKoala 7y agoThey cannot tie back impressions as they only deliver those on their platforms, they dont’t have an exchange like Google. If you are talking about third party identifier online syncs, any decent ad blocker will stop those. Offline syncs break after time. Data policies don’t allow you to keep anything older than 13 months.