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This sounds like the story leading up to a very smart marketer who comes in with a creative solution to solve the problem. Comparable to the northern european g
by soared 7y ago
This sounds like the story leading up to a very smart marketer who comes in with a creative solution to solve the problem. Comparable to the northern european guy who convinced all of Japan that eating raw salmon was safe.
- porlex 7y agoDo you have the name of that guy?
- mhb 7y agoMr. Sub-zero?
- hencq 7y agoBjorn Erik Olsen. There was a Planet Money episode on it (and pretty sure it's been posted here before): https://www.npr.org/2015/09/18/441530790/how-the-desperate-norwegian-salmon-industry-created-a-sushi-staple https://www.npr.org/2015/09/18/441530790/how-the-desperate-n... And here's a little bit more detail on it: https://www.norwayexports.no/norways-introduction-of-salmon-sushi-to-japan/ https://www.norwayexports.no/norways-introduction-of-salmon-...