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This is completely unreasonable. There is no network for uploading and matching customer phone numbers across businesses. Who owns this company, in your mind? T

This is completely unreasonable. There is no network for uploading and matching customer phone numbers across businesses. Who owns this company, in your mind? They must have tens of thousands of customers and be making billions in revenue to have the kind of scale and reach you're describing. It generally takes years for a big company to completely ingest the data of a company that they acquire, and even then everything is siloed in 20 different ways. People only wish that company X buying company Y meant that the two merged all of their databases synergistically. The world definitely does not work this way

soared 7y ago
Liveramp. You literally upload any offline data (phone numbers, names, address, whatever you have) and they match it to online profiles. They take the data you give them and use it in their cross-device graph, which is the exact thing you said doesn’t exist. Any business can go license or use that cross device graph in a variety of ways. $RAMP, 2.2B market cap. Same service is provided by oracle with their cdp and dmp, and a few other companies. If you want to do more research the terms to look for are identity graph, cross device graph, offline matching, and other variants of those. Fb, google, LinkedIn, etc all offer some version of this in their walled garden. In the blog post they talk more about offline conversions, but it’s the same idea.
- hooande 7y ago
  There are a lot of companies in the cross-device graph space. As I said, they do not have nearly the level of integration described in the great-grand parent comment. If I'm wrong, sign up with Liveramp and use my phone number to tell me what restaurants I've booked reservations at in the last month. Is that how it works?
  - soared 7y ago
    So yeah the restaurant or restaurant group doesn't have that great of a profile, it is built by companies like liveramp who get data from tens of thousands of sources and pool it into their own graph + audience data. Then they license it back out to those same companies. FB/Google and Oracle (crosswise) probably have the best identity graphs and are on par with what the original comment was describing. (I used to work at oracle on their audience products) Liveramp is b2b and definitely won't support anything you want to do with them, but there are some comically bad tools (haven't been updated and are purposefully inaccurate) that let you check what data pools you're currently in. https://datacloudoptout.oracle.com/registry https://datacloudoptout.oracle.com/registry
- JohnFen 7y ago
  Liveramp has been particularly irritating me of late, because they seem to be trying to position themselves as if they were defenders of customer privacy -- when they are, in fact, doing the opposite of that. If you're going to be bad, at least don't try to pretend that you're good.
  - soared 7y ago
    Its very easy for adtech vendors to implement legally required or industry-wide standards and call themselves privacy conscious.
    - JohnFen 7y ago
      Yes, but they're lying when they do so. What's required legally, and the industry-wide standards that are currently in place are both insufficient. Adhering to them is great, but companies doing so cannot reasonably be characterized as being defenders of privacy if that's all they're doing.
      - soared 7y ago
        From your perspective, yes they are definitely lying. From their perspective they've implemented a pro-privacy feature and advertise it and their company as doing so. I'm not saying either side is 100% correct, but there are two sides. The industry groups call something like the below pro-privacy and adtech/pubs do the same. Example: https://digitaladvertisingalliance.org/license-pricon https://digitaladvertisingalliance.org/license-pricon
        JohnFen 7y ago
        > From their perspective they've implemented a pro-privacy feature and advertise it and their company as doing so. If that were the specific claim they made, I wouldn't call them lying. But I was talking about Liveramp specifically, and they're making claims well beyond that -- they're claiming that they're actually defenders of privacy. That's a straight-up lie. I keep a close eye on the adtech/martech world ("know your enemy"), and it's clear that on the whole they've managed to reframe the issue in their own minds in a way that is favorable to them (mostly by doing what Facebook is doing: considering themselves as "pro-privacy" by defending the data they collect against outside attackers and abuse rather than considering their own collection and data use). I don't think they're lying when they do this, I think they've managed to delude themselves in the way that salespeople often do: by convincing themselves that the lie is actually true. It's not lying, after all, if you believe it. But Liveramp has elevated this to a level that I believe is intentionally deceptive.
deleted 7y ago
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soared 7y ago

Liveramp. You literally upload any offline data (phone numbers, names, address, whatever you have) and they match it to online profiles. They take the data you give them and use it in their cross-device graph, which is the exact thing you said doesn’t exist. Any business can go license or use that cross device graph in a variety of ways. $RAMP, 2.2B market cap. Same service is provided by oracle with their cdp and dmp, and a few other companies. If you want to do more research the terms to look for are identity graph, cross device graph, offline matching, and other variants of those. Fb, google, LinkedIn, etc all offer some version of this in their walled garden. In the blog post they talk more about offline conversions, but it’s the same idea.

hooande 7y ago
There are a lot of companies in the cross-device graph space. As I said, they do not have nearly the level of integration described in the great-grand parent comment. If I'm wrong, sign up with Liveramp and use my phone number to tell me what restaurants I've booked reservations at in the last month. Is that how it works?
- soared 7y ago
  So yeah the restaurant or restaurant group doesn't have that great of a profile, it is built by companies like liveramp who get data from tens of thousands of sources and pool it into their own graph + audience data. Then they license it back out to those same companies. FB/Google and Oracle (crosswise) probably have the best identity graphs and are on par with what the original comment was describing. (I used to work at oracle on their audience products) Liveramp is b2b and definitely won't support anything you want to do with them, but there are some comically bad tools (haven't been updated and are purposefully inaccurate) that let you check what data pools you're currently in. https://datacloudoptout.oracle.com/registry https://datacloudoptout.oracle.com/registry
JohnFen 7y ago
Liveramp has been particularly irritating me of late, because they seem to be trying to position themselves as if they were defenders of customer privacy -- when they are, in fact, doing the opposite of that. If you're going to be bad, at least don't try to pretend that you're good.
- soared 7y ago
  Its very easy for adtech vendors to implement legally required or industry-wide standards and call themselves privacy conscious.
  - JohnFen 7y ago
    Yes, but they're lying when they do so. What's required legally, and the industry-wide standards that are currently in place are both insufficient. Adhering to them is great, but companies doing so cannot reasonably be characterized as being defenders of privacy if that's all they're doing.
    - soared 7y ago
      From your perspective, yes they are definitely lying. From their perspective they've implemented a pro-privacy feature and advertise it and their company as doing so. I'm not saying either side is 100% correct, but there are two sides. The industry groups call something like the below pro-privacy and adtech/pubs do the same. Example: https://digitaladvertisingalliance.org/license-pricon https://digitaladvertisingalliance.org/license-pricon
      - JohnFen 7y ago
        > From their perspective they've implemented a pro-privacy feature and advertise it and their company as doing so. If that were the specific claim they made, I wouldn't call them lying. But I was talking about Liveramp specifically, and they're making claims well beyond that -- they're claiming that they're actually defenders of privacy. That's a straight-up lie. I keep a close eye on the adtech/martech world ("know your enemy"), and it's clear that on the whole they've managed to reframe the issue in their own minds in a way that is favorable to them (mostly by doing what Facebook is doing: considering themselves as "pro-privacy" by defending the data they collect against outside attackers and abuse rather than considering their own collection and data use). I don't think they're lying when they do this, I think they've managed to delude themselves in the way that salespeople often do: by convincing themselves that the lie is actually true. It's not lying, after all, if you believe it. But Liveramp has elevated this to a level that I believe is intentionally deceptive.

deleted 7y ago

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