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I switched to DDG soon after they launched. I've been using search engines since the days of WebCrawler and out of habit still search today like I did back then
by giantrobot 7y ago
I switched to DDG soon after they launched. I've been using search engines since the days of WebCrawler and out of habit still search today like I did back then. I don't do natural language queries, I search for keywords and want to use logical operators to narrow down my search. I also usually know some sites to search for things so I regularly limit searched with "site:...".
For most of the past decade Google's support for the way I think about searching has sucked. They got obsessed with tailoring results to users and linking everything to their profiles. They also went nuts with natural language search, filling results pages with bullshit, and letting paid placement overtake meaningful search results.
For me this was all made worse because I don't stay logged into accounts and I don't use GMail as my primary e-mail. When I need to log into account I do so in a private browser window. I also use ad blockers and have for decades now.
This all adds together to make Google useless for me. I'm sure plenty of people like their features but they don't do me any good.
It's aggravating to me because for a while in the 00s, before the DoubleClick reverse buyout, Google's search was vastly superior to the competition. Where all others were inundated with keyword spam and other early SEO bullshit Google returned germane results for just about everything. Their search page ads were even relevant because they were looking at what I had searched for instead of some historical profile.
DDG is closest to what old Google search used to be. I don't want to ask questions in an NLP search box most of the time. When I do I'll go to WolframAlpha. I'm really interested in just a full text search of the web with good result sorting. This is what old Google did fantastically and current DDG does well enough for my needs.