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question: google has enough on the ball such that if it got out of the search business they could keep themselves going?
by mmhsieh 7y ago
question: google has enough on the ball such that if it got out of the search business they could keep themselves going?
- tracker1 7y agoUnlikely... the bulk of their revenue is based on ad payments, either on search or on individual sites. I'd guess it's probably 70:30 roughly, since you're probably almost as likely to search on google first and click a couple results. So they'd probably take a 30% hit just from loss of ads. Behavioral information from starting from a google search should also not be under-estimated which is probably where they get a lot of their behavioral data from to begin with (you searched for X, went to Y for Z seconds, etc). adsense, analytics and search are all pillars of their core income sources, if you take one out, the value is seriously impacted overall.