That is the point of the article, yes. But it doesn't offer evidence that that is a financially better strategy. It is self-evidently morally better, of course

That is the point of the article, yes. But it doesn't offer evidence that that is a financially better strategy. It is self-evidently morally better, of course. And it may be financially better too. But the article just flatly claims it in a number of single-sentence paragraphs without communicating any real data.