I would say its become a new way to brand your business by being <commonWord>.com - aka booking.com, reputation.com - In the same way '1-800-GOT-JUNK' is both t

I would say its become a new way to brand your business by being <commonWord>.com - aka booking.com, reputation.com - In the same way '1-800-GOT-JUNK' is both the brand and the way to access the service.