I think we're just arguing for the sake of it now. There is space for both viewpoints. >> Specific Region - the US. >> Specific Supply Chain - consisting for

I think we're just arguing for the sake of it now. There is space for both viewpoints. >> Specific Region - the US. >> Specific Supply Chain - consisting for 100s of companies In my metro area alone (not in the top 20), there are hundreds of one type of company, not counting the others in the supply chain. Catering to a niche like that, i.e. building software where the customer base < 1000 companies is still a potential multi-million dollar software business. You are absolutely right, if you niche too far down, you'll get stuck customizing for each customer and that may not be worth it.