DuckDuckGo is a for profit company. There are no guarantees it will not seek more profits at a later date. See: Google. That being said, competition that hurts

DuckDuckGo is a for profit company. There are no guarantees it will not seek more profits at a later date. See: Google. That being said, competition that hurts Google’s bottom line would likely result in better behavior. Ddg has a long way to go to be an impactful competitor in the market, though.