Do they need to be open for more hours? What's the point of being open during hours that nobody but unemployed and retired people can use your business? Instead

Do they need to be open for more hours? What's the point of being open during hours that nobody but unemployed and retired people can use your business? Instead open at 3pm and close at 11pm. I'd love 6am-9am & 5pm - 11pm but that's probably not practical.