I think a logo should express uniqueness, the soul of a company and their product. In this particular case, it is the opposite: BMW’s logo change is an unorigi

I think a logo should express uniqueness, the soul of a company and their product. In this particular case, it is the opposite: BMW’s logo change is an unoriginal move to copy the latest trend. Lack of courage and imagination. I see it often recently that our German companies avoid risks of being pioneers, just copy-paste proven ideas, and act fussily and chaotically when see threats from emerging innovators.