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You are assuming there is a market for used Sonos gear. I pretty much assume it is not. Dismantling and recycling used electronics is what actually happens. Eve
by fierarul 7y ago
You are assuming there is a market for used Sonos gear. I pretty much assume it is not. Dismantling and recycling used electronics is what actually happens. Even Apple boasts about their Liam robot to dismantle iPhones... what percentage do they fix and resell and what percentage they dismantle? Who knows?
Note that the didn't take anything. It was an offer between two parties.
Since they were going to dismantle the obsolete tech anyhow, they just allowed consumers to send them to the local recycling centre (it's debatable if this part was fair). But since they wanted to make sure these things actually do get recycled, they bricked the devices that the consumer said not to need anymore and agreed to recycle.
What people wanted was a 30% discount for existing users. They got this, in the name of being green. A true win-win-win.
This move just teached other companies not to try similar stunts. Just let the devices die of old age, sit for a while in a drawer and let the consumer figure out what to do with the e-trash... using the local recycling centre or worse.
- duxup 7y agoWhy wouldn't there be a market for used Sono equipment? Wouldn't even that existing owners use them?
- fierarul 7y agoSince the existing owner just 'sold' them to Sonos for a 30% coupon and the promise of actually recycling the gear, I'd say no.
- zwily 7y agoActually there’s a strong market for used Sonos gear. It generally holds value better than other consumer electronics.