We - at Okta - publish a report on this every year. Here's the January 2020 study: https://www.okta.com/businesses-at-work/2020 https://www.okta.com/businesses-

We - at Okta - publish a report on this every year. Here's the January 2020 study: https://www.okta.com/businesses-at-work/2020 https://www.okta.com/businesses-at-work/2020 A key finding: "Over the years, we’ve seen app adoption steadily rise, across all industries and company sizes. This year, the average number of apps per customer reached 88: that’s a 6% increase from 83 apps a year ago, and a 21% increase from 72 apps three years ago. And now 10% of our customers deploy a substantial 200 apps or more. When we look at customers that have been with Okta for more than four years, they deploy an average of 190 apps." Odds are, a good chunk of those are free but if the average subscription cost is $10/month => $10/month * 12 months * 88 apps => $10560/year aka well within the estimate cited.