The 4dr Wrangler is a brilliant exercise in box checking. Husband and wife walk into the dealership wanting a new car. They're both now well paid and are look

The 4dr Wrangler is a brilliant exercise in box checking. Husband and wife walk into the dealership wanting a new car. They're both now well paid and are looking to trade in the older of their two vehicles for an upgrade. One of them wants something more convenient for their new life in the suburbs, hauling around kids, etc. The other wants something fun, maybe sporty, maybe a convertible. The Jeep Wrangler lets them both compromise without compromising. It has two rows so it's great for kids. It's a convertible so you can put the top down. It's available with a manual. It has 4wd so it's good in snow. Etc. etc. No matter how disparate a couple's idea for what they want in a new vehicle odds are the 4dr Wrangler does a pretty decent job checking off things on their mental "must have" lists. Now, anyone who's actually driven the Wrangler long term knows that those benefits I just rattled off aren't as cut and clear in reality but you also know that you didn't figure that out on the test drive and that it's still probably a nicer vehicle than whatever it replaced. What I'm getting at is that having every possible feature known to man dovetails perfectly with this strategy of letting people buy the vehicle they want while also convincing their SO they're buying the vehicle they want.