The author has a point, but they seem to have missed the fact that BMW already announced that they won't be using it on cars (well, probably other cars than the

The author has a point, but they seem to have missed the fact that BMW already announced that they won't be using it on cars (well, probably other cars than the concept car featured in the article). It is only for marketing material: https://www.press.bmwgroup.com/global/article/detail/T0306305EN/introducing-bmw%E2%80%99s-new-brand-design-for-online-and-offline-communication https://www.press.bmwgroup.com/global/article/detail/T030630... > The new logo is a new media branding and will be used in addition to the existing logo. It won’t be use (sic) on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.