I think this problem must be just for enterprise software, where there is huge lock in. I'm sure for nearly every super expensive subscription out there, there

I think this problem must be just for enterprise software, where there is huge lock in. I'm sure for nearly every super expensive subscription out there, there are countless fewer cost competing SaaS that are being completely ignored because the costs of switching is simply too high. But, I'm really surprised to see them complaining about it and labeling it as a "problem". I've always though that most software companies are incredibly insensitive to cost and that cost almost never matters. That has been the narrative for a long time