Sure, but if a VP goes all out on a push to rebrand and is rebuffed they'll probably leave. Basically, the pitch is "you hired me to improve the brand and that

Sure, but if a VP goes all out on a push to rebrand and is rebuffed they'll probably leave. Basically, the pitch is "you hired me to improve the brand and that means improving our logo". So CEOs and the board might not push back as hard as you'd imagine, especially if they don't come from a product/design/brand background.