Well, since you ask...keep in mind that these are only my opinions: 1. Lack of depth...yes, depth can be introduced in any 2D/flat design utilizing color and s

Well, since you ask...keep in mind that these are only my opinions: 1. Lack of depth...yes, depth can be introduced in any 2D/flat design utilizing color and space illusions 2. The curve/arch that the letters follow is not fully concentric to the center circle 3. The letters appear to be transformed vertically to make their height such that it fits between the outer circle and the inner circle...this in-turn throws of the original aspect ratio of each letter of the given font Minor inconsistencies as such are aggravating for graphic designers who generally tend to be OCD. I hope this helps.