This has absolutely nothing to do with "flat" design. BMW historically had a flat shaded logo [1]. The current logo is just supposed to be the flat shaded badge

This has absolutely nothing to do with "flat" design. BMW historically had a flat shaded logo [1]. The current logo is just supposed to be the flat shaded badge that goes on the cars, but rendered as if it's actually being lit. The problem is just that they removed the black ring that is key to the logo and the brand. Add that back, and it's virtually identical to the logo they had for whole second half of the 20th century. The removal of the black ring is unequivocally not a consequence of flat design. [1] https://cdn.bmwblog.com/wp-content/uploads/2019/08/https-_s3-us-west-2.amazonaws.com_the-drive-cms-content-staging_message-editor2F1565584999619-evolutionofbmwlogo-830x553.jpg https://cdn.bmwblog.com/wp-content/uploads/2019/08/https-_s3...