4 ms·
The new guy can suggest a rebranding, but I'm sure the CEO and board will have something to say about it/final approval.
by giarc 7y ago
The new guy can suggest a rebranding, but I'm sure the CEO and board will have something to say about it/final approval.
- awb 7y agoSure, but if a VP goes all out on a push to rebrand and is rebuffed they'll probably leave. Basically, the pitch is "you hired me to improve the brand and that means improving our logo". So CEOs and the board might not push back as hard as you'd imagine, especially if they don't come from a product/design/brand background.
- ksec 7y agoI wonder if he will get fired for this? These story makes me appreciate Steve Jobs even more.