BMW is transgressing from the petrol-carbon era and made away with the rubbery oily tire in the emblem. This is in line with the airy designs of their hybrid ca

BMW is transgressing from the petrol-carbon era and made away with the rubbery oily tire in the emblem. This is in line with the airy designs of their hybrid cars. The new logo isn't that far from the very earliest. It would have been nice to see it in gold tones though. I think they should have held on to the heraldic feel already present with the checkerboard flag. The global market likes that exotic traditional stuff which is unique to European cars. Volvo for instance are pushing a lot on the Scandinavian heritage (only after they were acquired by the Chinese though) with minimalistic wood designs in the panel and Swedish flags on the seats.