Because the text now seems to disappear on the now invisible background, in this photo of their concept car https://cdn.vox-cdn.com/thumbor/m0Mq-L5MSCvGTGjp6huv

Because the text now seems to disappear on the now invisible background, in this photo of their concept car https://cdn.vox-cdn.com/thumbor/m0Mq-L5MSCvGTGjp6huvqX8iVCw=/0x0:2040x1443/1920x0/filters:focal(0x0:2040x1443):format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/19763664/P90385012_highRes.jpg https://cdn.vox-cdn.com/thumbor/m0Mq-L5MSCvGTGjp6huvqX8iVCw=... the logo look like one of those symbols on the heads of crash test dummies to calculate angles and velocities and such. Not something you really want to see in the middle of the steering wheels!