The white & blue checkering is actually a nod to the Bavarian colors/flag. The propeller metaphor came later. https://www.bmw.com/en/automotive-life/bmw-logo-m

The white & blue checkering is actually a nod to the Bavarian colors/flag. The propeller metaphor came later. https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...